The world of shopping has changed drastically with the evolution of online stores and technological advances. Artificial Intelligence (AI) is one of the most trending technologies that has made its way to the retail sector. This technology is redefining the way we shop by offering personalized recommendations, smart virtual assistants for inventory management, and seamless […]

Today, customers’ attention spans are increasingly diminishing, which is why retailers, both online and physical stores must act smart and make use of new strategies to not just attract customers but keep them engaged in the long run. As short attention spans can be a challenge, retail businesses need to boost engagement by offering the […]

The loyalty space is buzzing with mind-boggling trends. With customers becoming more aware of their worth, businesses are acquainting themselves with the most sought-after trends to deliver value. While 2023 was all about realizing the importance of personalized loyalty programs, 2024 will bring more to the table by highlighting the role of instant gratification in […]

Personalized customer experience plays a huge role in businesses succeeding and retaining customers for a long time. Businesses continuously struggle to find cost-effective campaigns that can help them target audiences better. Behavioral segmentation can do wonders in helping businesses understand their current and potential customers’ behavioral patterns, which will help to create optimized experiences, enhanced […]

Retaining key employees is crucial for the success of any organization. Having a team of a dedicated and committed team of employees not only helps in achieving business goals but also contributes to a positive work culture. Effective Employee Retention Strategies can help retain your top-performing team members for better productivity. Keeping employees productive and […]

As International Women’s Day is around the corner, people across the globe are coming together to celebrate women’s rights, equality as well as their achievements. This is an ideal opportunity for your business to launch unique seasonal campaigns and empower your female customers like never before. To emphasize your commitment to women’s rights and achievements, […]

Yet again, it’s a reigning glory for Novus Loyalty for its unwavering commitment to innovation in loyalty management in the finance sector. FiNext conference 2024 was all about recognizing the trailblazers in the fintech domain, and Novus Loyalty stood out in the category of Excellence in finance. FiNext Dubai was held on the 28th and […]

Having a dedicated loyalty program is not just a choice but an essential aspect for a business to succeed as it helps to build stronger relationships with customers. Offering relevant and valuable rewards through your customer loyalty program motivates customers to continue purchasing. Attracting and retaining customers is crucial for the business’s long-term growth, which […]

Talking about retail businesses, there has been a tremendous shift from traditional POS systems into new ones with personalized in-store promotional experiences aligned with the evolving demands of today’s customers. Research in 2020 found that 59% of retailers prefer POS systems with omnichannel capabilities and another 52% wish to upgrade their POS systems. As we […]

Customer satisfaction isn’t limited to the products or services any longer. Modern customers want more than just quality. They want rewarding opportunities to repeat sales with a brand. Let’s say there are two brands—X and Y. The brand X has been in business for a long time and has built a loyal customer base owing […]