Living intoday’s hypercompetitive market, brand loyalty is often considered the holy grail of any business. Brand loyalty is when customers consistently choose your brand again and again over competitors. However, the big question is whether loyalty is a one-way approach. You may have observed a growing gap between customer dedication and brand reciprocation. This imbalance…

Irrespective of the industry you are working for, gaining customer loyalty is not just an option but an essential aspect to drive revenue growth and increase repeat business. However, many often overlook airport rewards programs, making them lose the opportunity to transform travellers’ experiences and build brand loyalty.          Get Started If you are neglecting airport…

Undoubtedly, we can agree that brand ambassadors play a huge role in the marketing services of retailers today. Whether these are existing customers or employees, brand ambassadors are essential to help your brand expand its reach and save lots of dollars in marketing. They can help make your brand more valuable and relatable by sharing…

Change is the only constant. There’s a massive change in how new-age customers perceive gifting. Gifting culture is nowhere near saturation but has evolved with time. From gifting physical gifts to shifting to online gift cards, one thing that has remained unchanged is the spirit of gifting.    The online gift card market is huge, and…

Studies reveal that the global gamification market was estimated to be USD 11.6 billion in the year 2023 and is foreseen to reach the value of USD 96.2 billion by 2033. The opportunity is massive for businesses that want to utilize gamification for building brand loyalty.    The gamification market has become massive due to the…

The future is cookie-less. And it’s not at all bad news for businesses that heavily rely on third-party customer data. Recent developments in the use of cookies have stirred the loyalty sphere. The loyalty industry heavily relies on third-party user data to design targeted advertising campaigns, tailored rewards and offers, and optimized loyalty programs. The…

Customer loyalty isn’t easy to earn. Studies have shown that even if a customer has joined a loyalty program, there are no guarantees that they will participate in it. In such a scenario, customer engagement is a faraway dream. Businesses aren’t unaware of the importance of loyalty program ideas. It’s just that they don’t know…

Gone are the days when loyalty programs were only about spending money, earning points and redeeming them. Today, these programs have evolved to overcome the shortcomings associated with a one-size-fits-all approach. The market research conducted shows that all customers are not created equal, which is why companies must give their best value to their valuable…

Gaining the attention of customers and retaining them for the long run is a good thing for business success but finding customers who not only purchase frequently but go out of their way to promote and represent the brand to others is just like hitting the jackpot. Having even a few brand ambassadors can make…