Do loyalty programs genuinely create customer loyalty? This is one of the questions most often asked by businesses. Though the global loyalty marketing industry is expected to grow from USD 11.4 billion in 2024 to USD 25.4 billion by 2029 at a CAGR of 17.3%, technology integration has left businesses with a lot of questions […]

Gone are the days when traditional loyalty programs used to work and fulfill customer expectations. With major shifts and innovations in loyalty programs, it’s high time to upgrade your program and offer digital assets like crypto rewards. By using crypto-based reward strategies, businesses can boost customer loyalty and drive repeat business in the crypto niche. […]

A customer who buys shoes from a reputable global brand turns to them every time he wants to purchase new shoes. Reason? The durability of the shoes and their exclusive reward program, allow him to join the Run Club app and turn the miles you ran into reward points resulting in Brand Stickiness. The offered […]

It’s been truly said that first impression is the last impression, which is why, one should never underestimate the value of a good first impression. With a tremendous number of loyalty programs available in the market, it can be difficult to stand out. Talking about these loyalty programs, the first impression often lies within the […]

We all know how important a loyalty program is for business long-term success and customer loyalty. However, choosing the right custom rewards in your customer loyalty program can be difficult with so many types of reward options available in the market today. The secret is to use rewards that resonate well with your customers without […]

When it comes to the sports sector, fan engagement is one thing that is much more than just raw viewership, which means sports firms are privileged to have fans- individuals who are highly engaged and inherently more loyal than average customers. These sports fans are emotionally connected to their beloved teams and are willing to […]

Customer loyalty is a growing space and has established its importance in almost every sector. The reason is quite apparent. No business wants to burn money on aggressive marketing to acquire new customers only to lose them to a better offer from a competitor. Customer attrition is real, and brands get the brunt of it […]

Customers should always be the top priority for any business irrespective of the industry. Without happy and satisfied customers, no company can truly succeed. Loyalty programs are a great way to focus on valuable customers and retain them in the long run. Similarly, for loyalty programs to work, brands must deliver unique and personalized experiences […]

Whether a big brand or a startup, every business is facing one major struggle—soaring customer acquisition costs. While big brands can afford big marketing budgets, small businesses often struggle to take out big amounts for marketing. Having too high a CAC directly impacts your profits. Small businesses and startups usually face challenges around limited capital, […]

We know how essential it is for businesses to gain customer loyalty in the competitive business market era. A well-executed loyalty program can be an excellent investment for any business irrespective of their industry verticals. Still, it can be challenging for many business owners to make their loyalty programs survive and sustain. Understanding different loyalty […]