Loyalty programs have been generic for most businesses so far. What might have worked for one brand became the benchmark for many others. Businesses often fail to recognize that no two brands have identical customers. Without studying the behavior and preferences of customers, there’s no way you can meet customer expectations through your loyalty programs. […]

Winning customers is one of the most essential aspects of business success irrespective of the industry they belong to. To gain their attention, business owners are emphasizing customer experiences. The banking industry is no exception and understands that customer experience now acts as a primary differentiator as many competitors exist in the market that can […]

Great coffee and traveling go hand in hand. People who enjoy a Starbucks cup every day enjoy it even more when they are traveling. How tempting would coffee visits to your favorite Starbucks feel while staying in the luxurious Marriott Bonvoy? The idea is fascinating. What might even be more exciting is their coalition loyalty […]

Living in the era of demanding modern buyers who “want to be respected, understood and surprised, it can be difficult to achieve customer loyalty in eCommerce brands. Simply building an online presence is not enough to attract customers and drive sales, which is why brands in the Australian eCommerce market must evolve with new strategies […]

As American Independence Day is coming near, businesses are taking the opportunity to market their brands’ offerings and services with amazing marketing tactics and loyalty campaigns. 4th of July promotions enable brands to kick off the festivities and grab the opportunity to drive summer sales as more than 87% of consumers plan to celebrate it. […]

Healthcare loyalty is the real deal for businesses that want to stay in the game for a long time and earn greater revenues. The pandemic has changed the way patients approach healthcare. We’re living in a hybrid age where patients want the comfort of digital solutions and prime experience at medical facilities. By streamlining online […]

As per the 2023 Australia Post eCommerce Industry Report, it was found that more than 5.6 Million Australian households shopped online every month. With an increasing number of Australians who love shopping online, new and emerging retail businesses in the market must learn new ways to unlock growth opportunities. Get Started This significant increase in […]

Discover the top burning problems with loyalty programs and how to fix them!   A common scenario: You have put a popular loyalty program framework into action to drive customer loyalty. It has worked wonders for your competitors and helped them bring down customer turnover rates significantly. However, it has failed to produce the same results […]

Living in the era of stiff competition, most brands often focus only on optimizing website content, navigation, and customer service offerings. However, the checkout experience is something which is left out of the picture most of the time. This can be the biggest mistake as checkout plays a key role in customer experience, which impacts […]

With increasing numbers of customers switching to digital realms in their shopping journey, retailers must continuously focus on providing cohesive and intuitive experiences that cater to their evolving preferences and behavior. As competition is quite high in the market, brands must emphasize gaining customer trust and building long-term relationships for their business growth. The secret […]