Thousands of loyalty programs are being launched every year but not all of them are successful! As for the fact, we know that retaining an old customer is worth more than acquiring a new one. However, making your loyalty program work takes a lot of research & well-planned strategy with the right expertise. Our main […]

Customers today need hyper-personalized experiences when they associate with the brand! In this highly competitive space, businesses cannot survive and stay ahead of the game unless they make use of the latest technological advances and cutting-edge innovations to support their marketing and promotion efforts. As the demand for local experiences grows, location marketing is the […]

Your client retention plan will be expensive if it relies on buying loyalty through incentives, rebates, or discounts. These days, it may also imply that you’re sacrificing something priceless, namely your relevance. It’s due to marketing’s “integrity phase,” as we’ve come to know it, is passing. It was founded in part on the idea that […]

Ecommerce is a turbulent sector, from issues emerging at the time of the pandemic, to delays in shipping, privacy breach and continuously rising inflation. The e-commerce marketers already have their strategies laid up. Every hurdle in the row can add some pressure on your working e-commerce business, with the constant flipping customer demand paradigm. The […]

We know that the loyalty landscape across all industry verticals has transformed over the years and is now flooded with meaningless points programs. Many leading businesses have implemented the most basic as well as advanced loyalty programs built taking reference to the copies of successful programs. In this over-saturated market of loyalty programs, many overlook […]

Every business love customers who purchase frequently from them but what about the ones that help to promote and represent their brand to others, they adore them! Customers who just love your brand will go out of their way to provide free marketing for the brand. Identifying these brand lovers or ambassadors can be tough […]

In a world where competition is inevitable, standing out becomes a necessity. For most of the brands around, the main aim would be to find better ways to foster customer engagement and maximize a brand’s potential to drive smarter revenues. Executing marketing campaigns is one way to promote the business on multiple platforms. But people […]

The eCommerce world is highly competitive as customers have infinite choices when it comes to the brands they wish to associate with. If you are new in the market, making a place in this business era can be quite tough without the right set of marketing campaigns. Gaining a competitive advantage is possible only when […]

Living in the data-driven world, businesses need to collect data to understand their customers’ needs precisely for more relevant offerings, which eventually will lead to a higher customer retention rate. The first step is to find out the best ways to collect customer data and use them effectively. A customer Data Platform (CDP) is a […]

Every business model relies on channel partners and secondary sales channels. From big distributors, sub-distributors, and wholesalers to retailers and then end consumers, the distribution networks operated and owned by large FMCG companies depend highly on their channel partners. Building a good relationship with your channel partners is essential for your business success and to […]