We know that brick-and-mortar retailers have built customer relationships locally based on one-to-one interactions. Though some have become quite successful, relationships built only on in-person interactions are not scalable in the long run when you need to cater to several customers at a time. Additionally, unexpected situations such as the global pandemic or the shift […]

Winning customers ‘hearts and making them satisfied is one of the most important aspects of any business, which eventually helps to keep customers engaged with your brand for a long time. For this reason, many organizations are making use of Premium Loyalty Programs to reward customers with special benefits & offers for being loyal, thereby […]

We all know the growing importance of loyalty programs in almost every business sector and the role they play in attaining positive business goals. With the rise of loyalty programs, the case of fraud in loyalty programs has also increased tremendously. Research conducted in recent years says loyalty program fraud has increased by up to […]

Customer satisfaction is crucial for the success of every business. With increasing competition in the market, it is becoming difficult to keep customers engaged with your business for a long time. The more positively a business engaged with its customers, the more referral companies get. This happens in the case of the healthcare industry as […]

With rising competition in the market today, many eCommerce brands are struggling to find out customers that are loyal to their business. One of the major issues faced by the eCommerce industry is still cart abandonment, costing $18 billion every year. Most businesses are investing in strategies to attract prospects, generate leads & guide customers […]

Building a strong connection with your customers is not essential to boost your business growth but also to retain them for a longer time. Talking about the manufacturing sector, all the goods are sold through different channels such as suppliers, retailers, distributors, and eCommerce websites. This leads to poor connection between brands & customers, resulting […]

Loyalty programs are gaining huge popularity for several businesses across the world and are no longer restricted to big players in the market. Small startups and local businesses are also making use of loyalty programs to increase retention and revenue. Irrespective of what industry you belong to, brands across the globe are adopting new loyalty […]

Winning your customers ‘hearts is essential if you want your business to succeed and gain a competitive advantage in the tough market. Loyalty programs are gaining huge attention in several industry sectors to help businesses retain customers and gain maximum positive outcomes. Talking about the automotive industry, many car manufacturers, dealerships, and repair services owners […]

A well-integrated technological stack is necessary for providing effective customer support, as well as service representatives working behind the scenes to make it happen. Brands must choose the most adaptable and compatible partners and integrate them strategically in order to properly cultivate a “customer loyalty” tech stack that helps their support team shine. This will […]

It is often said that luxury brands cannot run promotional campaigns as it may impact the brand image adversely. But, is it true? Sales promotions can act as a double-edged sword for luxury brands, which can have both favorable impacts as well as bad consequences, if not executed perfectly. They can increase sales but such […]