Happy customers are what every business look for and loyalty programs play a significant role in retaining your loyal customers for a long time. Many businesses are making use of dedicated loyalty programs that can help increase average basket size and repeat sales for brands. However, single-brand loyalty programs have few limitations making it not […]

Happy customers are the most essential part of the success of every business. To achieve this, you need to stay connected with them with the help of relevant promotions and important updates about their purchases. Reaching out regularly is not only important to boost brand loyalty and build long-term customers but also to address any […]

We know that almost every consumer loyalty program is designed based on currency, which means they inherently house a financial liability and have a material impact on the brand’s balance sheet. When the loyalty program issues the program’s currency to program members (i.e. points, miles, credits, cash rewards, stars, etc.), the brand incurs liability for […]

The customer journey has emerged as the most effective marketing tactic due to the increased rivalry for market share. Most buyers consider their investment’s purpose, the merchant they want to do business with, and the manner of communication used by that company before they even make a purchase. Acquiring loyalty membership enables firms to give […]

The peak buying season is almost here but this year things might be quite different. Considering the current situations like how inflation, supply chain woes, and increasing acquisition costs are affecting the shoppers’ behavior, brands must keep the focus on these things as they prepare for Black Friday and Cyber Monday (BFCM). This time of […]

The peak buying season is almost here but this year things might be quite different. Considering the current situations like how inflation, supply chain woes, and increasing acquisition costs are affecting the shoppers’ behavior, brands must keep the focus on these things as they prepare for Black Friday and Cyber Monday (BFCM). This time of […]

Halloween is around the corner and pumpkin season has been in full swing. With the holidays approaching, people are quite excited to shop and plan fun Halloween activities with their families and loved ones. This is not just a good time for families but also the retailers to make an impact through the right customer […]

The customer experience is improved through SSO Single Sign On. Customers may access all of your platforms using a single authentication process with it. You can sign up using your email address, mobile number, or social media account. By providing each of your customers with a unique identification in the form of a token or […]

Living in the new era of digital innovation, technologies are transforming the way businesses work with enhanced customer experiences. AI and machine learning are becoming the latest trends that help brands encourage customer loyalty. Every business is on a mission to achieve a higher level of customer satisfaction, which is helpful to attain loyalty. Marketers […]

With increasing competition in the retail market, business owners are struggling to attract and retain their customers cost-effectively. Driven by new and smart digital technologies, customers today expect an enhanced shopping experience with hyper-personalized interactions. To make a difference & stand out from competing brands, marketers must think & act differently. Sending personalized communications and […]