It is well established that cultivating existing customers is often a much less long-term strategy for earning revenue. Long-term, devoted clients might be a business’s best friend. However, the business will have to put in some effort to acquire and retain these clients in the long run. Customers return over time when there are strong […]

We all are aware of the post-pandemic economic challenges like slow growth and lingering inflation that are impacting small businesses as well as big firms irrespective of the industry type. As the global economy is making its way back from the post-pandemic slump, the International Monetary Fund predicts that economic growth is expected to rise […]

We all know the increasing demand for loyalty points system, which has become a necessity for brands to retain their customers for a long time & witness better business growth. Among all the loyalty program types, the loyalty points system is the most common one that has become increasingly prevalent with benefits to both brands […]

In this competitive market, non-standard and unpredictable customer buying has made it nearly impossible to acquire and retain customers. Most brands are using customer loyalty software solutions to attract and engage their customers and retain existing customers to a great extent. A loyalty program is becoming an effective tool for brands to experience significant growth, […]

Loyalty programs are key to meeting customer retention goals in the age of distraction. Software-as-a-service (SaaS) loyalty platforms have emerged as a powerful alternative to traditional loyalty solutions. Additionally, there is a wide range of non-SaaS loyalty solutions having their own set of unique features and benefits. Businesses today have several options when they look […]

With evolving market trends and changing customer expectations, keeping your customers engaged with your brand for the long run can be a difficult task. The way brands keep their customers engaged is also changing with time. From an in-person conversation with each customer, email at another, and everything from omnichannel advertising to personalization, every aspect […]

In today’s competitive business landscape, building a loyal customer base is paramount for sustainable success. An effective loyalty rewards program is one of the most powerful tools that businesses can leverage to boost customer retention and drive repeat sales. However, implementing a successful loyalty reward program requires careful planning, execution, and continuous monitoring. In this […]

In today’s fiercely competitive business landscape, brands and businesses operate effectively while keeping a close watch over the competitors to gain a competitive advantage in the market. But how do you conduct a competitor analysis effectively? What tools and methods can you use to gather and analyze competitors’ insights and data? In this article, we […]

Loyalty programs are no longer an option for brands, but it is becoming an essential part of every business to win customers ‘hearts. However, with rising competition, it is crucial to build customized loyalty programs aligned with your brand values and offer personalized experiences with relevant reward offerings. Gaining a competitive edge can be difficult […]

In this competitive market, companies across industries are in a race to attract more customers to grow their market presence and sales. Companies are delivering various loyalty programs to customers to keep them engaged while retaining their existing customers. Recently, GNC has launched a healthcare loyalty program “GNC PRO Access” in which they are providing […]