The biggest retail event of the year is over, and it has left e-commerce businesses with a big challenge: customer retention. With lucrative offers, mind-boggling deals, and huge marketing spending, you must have onboarded a good number of new customers. With that surge, there are significant odds that these new customers will turn out to…

We are hardly three weeks away from Black Friday Cyber Monday (BFCM 2023), and it’s safe to assume that endless hours have been spent streamlining lead engagement and setting up the right communication flows. As an e-commerce business owner, you must be geared up to make the most of this high-stakes shopping season. Before we…

Having a loyalty program for a business is no longer an option, but a mandatory step to build and nurture a dedicated customer base. However, building a successful loyalty program with a unique edge takes experts’ guidance and a well-executed plan to meet evolving customer needs and market demands. Go beyond points and rewards to…

The past decade has changed the way the banking sector works. With technology and digitalization taking almost every sphere by storm, banking has also been brought to customers’ fingertips. When banking with a financial institute, a customer looks for data and money safety. On top of that, the global recession, low-interest rates, expensive loans, and…

Nike is undoubtedly one of the biggest athletic footwear and apparel brands loved by many customers across the world. The brand relies on its exclusive membership loyalty program to give access to inspiration, community, and exclusive Nike Products along with immense benefits and enhanced retail experiences with purchases. In 2021, the Nike loyalty program was…

A successful leader isn’t someone who just holds the position of authority, but someone who partners with their employees to serve the customers. Trust and loyalty are two-way streets. The return on trust is always higher than the cost of mistrust. Build Trust and Loyalty in the modern business era to tie the knot around…

The airline industry has grown rapidly over the years and more customers are looking forward to loyalty programs that offer rewards that are relevant and valuable. Though loyalty programs can be a great help in fostering customer loyalty, it is essential to keep in mind some of the main aspects before investing in a loyalty…

Marketing is what drives an e-commerce brand toward sustainable growth. As an e-commerce brand, you would agree that marketing is the real dealmaker. From generating new leads to retaining old customers, marketing does the job as needed and adds to the business’s revenue to a great extent. However, it is as important to measure the…

Industry analysts claim that brand loyalty programs can help merchants raise their chances of attracting repeat customers and boost spending from those who currently frequent their e-commerce sites. As an aftereffect of inconsistencies in consumer buying patterns, the boost of online trades, and technological breakthroughs, the retail industry will steer through a lot of conflict.…

For a detailed understanding of client demands and behavior, customer insights combine data from market research and customer analytics. By identifying patterns in the interactions between customers and competitors and giving context to significant consumer trends, they assist organizations in eliminating guessing. Customer insights are a collection of consumer behavior trends, statistics, and feedback that…