Living in the highly competitive business landscape, customer retention, and loyalty play a main role for brands looking for long-term success. This is especially true for customers in Australia who have higher expectations than ever. Loyalty strategies that worked years ago may not work for today’s customers. To win Australian customers ‘hearts, it is crucial […]

In an era marked by the proliferation of eCommerce apps, businesses are in the race to drive more sales. Average order value (AOV) refers to the mean amount spent every time a customer places an order through an eCommerce platform. It is one such metric that every eCommerce app owner wants to enhance so that […]

As technological advances, computational power, and societal expectations evolve, the way businesses collect and use data and personal information also changes. To deliver exceptional digital experiences for customer loyalty, businesses must focus on the vast reservoir of information that fuels our interconnected world with every click, transaction, and interaction. With the evolution of AI models […]

Today, online shopping is the need of everyone to get their favorite products at a cost-effective price. Signing up for rewards and exclusive deals is a no-brainer for online shoppers who look for better savings on their shopping. Klarna is one such shopping destination for millions of people around the world. They have launched a […]

Customers’ happiness and satisfaction play a huge role in retaining them for a long time and ensuring success in any business, irrespective of the industry they belong to. However, with tough competition in the market, making use of loyalty program need special strategies to target the right set of customers. Businesses are becoming aware of […]

If you are a business owner struggling to make a strong presence in the competitive retail market, you need to create a reward program with the right targeting. We all know the increasing number of retail stores and supermarkets over the years, which is leading to tough competition in the market. In such a scenario, […]

Customer loyalty is an essential part of every business irrespective of the industry. Without happy customers, no business can truly succeed, so developing customer loyalty and retention strategies is a must for the company’s growth.

Customer loyalty program for retailers is expected to unleash significant value for businesses across the world by increasing sales, productivity, and brand affinity. Why then do they not act upon this? Well, customer loyalty points programs are being implemented by more businesses (at a pace of 9% annually), yet only about 50% of customers actively […]

Southern Californian toy company Mattel, Inc. Introduced Barbara Millicent Roberts’s fashionista doll better known as “Barbie” 60 years ago and it is still ruling the hearts of both kids and adults. Mattel Inc. recently launched a dedicated Barbie loyalty program to the Barbie franchise known as “Barbie Signature Digital Membership” to deliver special privileges and […]

The pandemic has affected every business in almost all verticals and spending has declined tremendously after highs during a pandemic retaining customers for more sales, a reliable Retail Loyalty Program aligned with the best technology solutions can be of great help. We have witnessed that consumers are putting the brakes on their regular spending, which […]