Don’t keep standing at a crossroads while putting your best efforts into building a brand loyalty program. There shouldn’t be two thoughts about investing in customer loyalty to survive the dynamic economy. In modern times, retaining old customers is a more cost-saving strategy than spending too much on new customer acquisition. A loyal, happy customer […]

No business can be truly successful if its customers are not happy and satisfied with its offerings & services. To ensure that a business is delivering what the customers are looking for, understanding the customer’s voice is essential for long-term success. The voice of the customer (VoC) can be a game-changing opportunity for companies who […]

A loyalty program is becoming an essential part of every business to win customers’ hearts & retain them for a long time. Over the years, loyalty programs have evolved tremendously, and integrating sustainability and social responsibility is becoming important to consumers. Many brands have already started integrating these values into their loyalty programs, which incentivizes […]

The infamous crossroads where every business owner stands is whether to spend more on lead generation or build loyalty to retain old customers. It is always more tempting to spend more on attracting new customers through different marketing efforts. Reason? market pressure and competition. Just because your competitors have set a huge purse for marketing […]

Generic is the word you need to stay away from while crafting a loyalty program for your business. There are many successful loyalty programs in your industry, but that doesn’t mean they will work for your business as well.    Having that extra edge or a quick spin in your loyalty program is the key. Modern-day […]

eCommerce loyalty programs have gained huge popularity in recent years. With an increasingly competitive market and the growing importance of customer loyalty, online retailers are struggling to offer unique rewards that are valuable and relevant to their loyalty programs. As 2023 comes to an end, eCommerce brands are looking for the latest trends for the […]

Are double-sided referral programs a two-way success or just a temporary bubble?  Referral marketing isn’t something new to the e-commerce sphere, nor the referral benefits. What is surely new is the two-way referral programs that have emerged as an effective customer acquisition and retention strategy.    As an e-commerce business, a few questions never leave your […]

Around 57% of restaurants incorporate rewards and loyalty programs, while 41% of consumers admit that loyalty programs make them buy from restaurants. The past few years have changed the touchpoints that ensure customer loyalty in the dining sector. Restaurants must serve more than delectable dishes to outshine the other players in the market. It isn’t […]

Living in today’s competitive business world, organizations often struggle to bring customers across the globe closer to one another. The only thing that can help is the art of effective marketing, which focuses on both individual bonds and cultural understanding. Using a one-size-fits-all marketing approach will not be quite effective as every customer is different […]

In today’s digital world, customer loyalty and retention play a significant role crucial to help businesses thrive. As the traditional approach of price and quality offerings no longer helps to attract and retain customers, businesses must now focus on reimagine customer loyalty where consumers expect personalized services, valuable offerings, relevant rewards, and more. To cater […]