When we talk about the fashion industry, we all know how difficult it is to build and maintain customer fashion loyalty in the modern landscape. Be it changing customer needs or the current economic climate, customers have little motivation for brand faithfulness. To overcome this challenge, fashion retailers must go beyond these traditional loyalty programs […]

Customer satisfaction and happiness are two distinct objectives for a new-age business. Technology has revamped the way customers perceive the brand and interact with it. It isn’t only about how they like a product or service. It has become far more extensive than that. From marketplaces moving to digital platforms and customers finding emotional connections […]

Have you ever thought about why some customers don’t stick with your brand even after spending good amounts on customer retention programs? As a brand operating in a highly competitive market, you must pay attention to the whys and hows. You have a proper customer retention program in place; you’ve spent millions on loyalty programs; […]

Insurance companies often struggle to attract new customers & retain them as every insurer offers similar services or products. We know that insurance is a low-contact industry and insurers hardly interact with their customers, which makes it more challenging to boost customer loyalty. However, with the evolution of technology and the introduction of digital solutions, […]

US retail sales have seen a hike of 3.1% this holiday season, with a whopping rise in online sales. With a flush of holiday offers, deals, and discounts, businesses are likely to see a massive influx of new customers. The only fear that looms over their heads is what will happen if these new customers […]

We all know the importance of loyalty programs in every business irrespective of the industry to retain and engage customers for a long time. Many brands use free loyalty programs but in McKinsey Survey 2020, it was found that paid loyalty programs spend 60% more with a brand than non-members while that figure was only […]

Loyalty programs are becoming more important than ever for small businesses in the current business market. The shift to online commerce during the pandemic outbreak has made every customer prefer digital shopping over physical stores. Undoubtedly, the competition to offer exceptional experiences for these customers is fierce. In this hyper-connected world, retaining customers can be […]

Almost every business puts great effort into pre-purchase marketing and providing the best experience to its customers. The one aspect that goes completely ignored is the post-purchase experience. Let’s face it—retaining customers is far more difficult than acquiring them. After spending a good amount of money on attracting customers through offers and discounts, retaining them […]

We know there’s nothing quite like Christmas & the most wonderful time of the year is here with holiday cheer spreading around the corner! Lights are twinkling during holidays & businesses are getting prepared for one of the busiest & most joyful times of the year. The record says £27.6 billion is estimated to be […]

Customer Experience (CX) plays a huge role in winning customers’ hearts and making them stick to your brand. Improving customer experience with a personalized approach enables customers to make them feel valued and understood. Research by Insider Intelligence states that 88% of shoppers feel the experience the brand provides is equally important as their products […]