Nearly 70% of customers agree that a loyalty program is not enough for retailers to maintain customer loyalty than ever before. That is why retailers must understand that customers today have little or no patience and instantly want everything. Instant gratification has become essential in our fast-paced society, especially for millennials and Gen Zs who […]

A customer registers a complaint about a service or product on your website and gets an automated response saying, “Thanks for registering your complaint, our team will look into it shortly.” Nothing looked wrong in this response until a customer who required personalized assistance to build loyalty got into the loop of automated messages with […]

Customer loyalty programs are no longer an option but a necessity for business success irrespective of the business shape and size. Basic and traditional loyalty programs don’t work as more and more customers expect personalized experiences for individual buying trends and preferences. As we enter the new era of loyalty programs marked by hyper-personalization, business […]

FiNext Conference 2024 is just around the corner, and all eyes are on the nominations. It is one of the most anticipated FinTech conferences to feature leaders and experts from across the world. With Novus Loyalty getting a nomination for Excellence in Finance for innovation, Mr. Deepak Tomar, CEO of Novus Loyalty, has shared his […]

Hassle is not a word for modern-day customers. They like convenience, experience, and stress-free shopping. When digital shopping platforms emerged, there was a prediction that the era of in-store shopping would end. But that didn’t happen. There was a brief phase during the pandemic when in-store commerce witnessed a steep decline. People refrained from visiting […]

At the start of the new year 2024, Visa came out with the release of a Web3 loyalty solution that has been designed exclusively to meet the future needs of customer engagement and loyalty. This comes with a wide range of immersive products that brands can offer their customers such as gamified giveaways, augmented reality […]

How often have you seen premium brands use sales or discounts to boost their sales and profits? We bet not too many times. What does that mean? Do they not need more sales, revenue, or profitability? They certainly do, but not at the cost of their brand image. Luxury brands do not explicitly announce sales, […]

Patient retention is one of the most pressing concerns in the healthcare domain. Studies have shown that around 36% of patients have changed their healthcare providers in the past two years. If you ponder over what could be the reason for such devastating attrition numbers, you will find many staggering factors behind patient attrition. To […]

Many years back, reward currency used to be in physical form such as dinner sets by gas stations, free toasters by banks for the new account sign-up, etc. This means the giveaways were in the form of compensation to the customer for long-term loyalty and repeat business. Today, things have changed tremendously and businesses with […]

We all know how important customer loyalty is in the world of competitive retail markets. Many companies struggle to build and maintain a strong customer base that can help their businesses grow. Having a customer base that keeps choosing your brand over and over again rather than switching to the competitors is the Holy Grail. […]