-Driven Loyalty Platform
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AI-Driven Loyalty Platform for all Businesses
From First Purchase to Forever Customer - Helping brands automate rewards, boost retention, and drive measurable growth across customers and channel partners.
Trusted by 400+ enterprises across various sectors
Next-Gen Loyalty Ecosystem with AI
Customers don’t stay loyal to brands;
they stay loyal to experiences that deliver value instantly.
Novus empowers brands to design smarter engagement ecosystems where every interaction is personalized, every reward is strategic, and every outcome is measurable.
Book a DemoCustomer Engagement & Rewards
- Smart engagement engine using AI to deliver hyper-personal rewards that strengthen long-term relationships.
- Emotional loyalty. Smarter points. AI-driven Reward Orchestration.
Employee & Partner Incentives
- AI-driven performance insights that fuel motivation with timely, personalized incentives.
- Performance rewards. Team motivation. Partner-first engagement.
Marketing & Automation Suite
- Smarter journeys. Automated flows. High-impact campaigns.
- Automation powered by AI to optimize customer journeys and scale marketing performance effortlessly.
Enterprise Loyalty
- Intelligent, configurable loyalty architecture enabling seamless expansion across brands and partners using AI-driven insights.
- Coalition-ready. Cross-brand capable. Built for scale.
E-commerce Loyalty
- Repeat buyers. Higher carts. Always-on Loyalty.
- Smart loyalty infrastructure designed to convert every transaction into repeat buyers, increase lifetime value, and build a lasting brand preference at scale.
Merchant Monetization
- Monetize engagement. Scale partnerships. Drive Revenue.
- Revenue-centric loyalty architecture enabling brands to monetize engagement through intelligent merchant and partner collaborations.
Supercharge your Loyalty Programs for maximum impact
Unmatched scale, unmatched speed— crafted to make your loyalty program truly unstoppable.
40Mn+
Consumers
A massive and fast-growing community actively engaging with brands across every touchpoint.
100Mn+
Transactions / Month
A lightning-fast ecosystem built to handle heavy activity without slowing down.
1Mn+
Earning Transactions per Day
A level of daily engagement that keeps customers coming back for more.
7Bn+
Points Earned per Year
A rewards engine powerful enough to drive long-term loyalty and nonstop retention.
SaaS-Based Loyalty Program
Transform customer retention with a data-driven loyalty program.
Stop losing repeat customers.With Novus Loyalty, reward every action, personalize every experience, and build a lasting relationship.
Key Highlights
- More repeat sales through tailored rewards.
- AI-powered personalization that drives loyalty.
- Organic advocacy from your happiest customers.
Harness the Power of Exclusivity
Reward your loyal customers and keep them for life.
Make loyalty feel exclusive.Turn your top-spending customers into lifelong brand ambassadors with a program designed for recognition, status, and growth.
Key Highlights
- Impress new members with welcome rewards.
- A branded VIP landing page that feels premium.
- Update rewards, rules, and tiers whenever you want.
Boost Engagement Through Referrals
Turn loyal customers into your strongest growth channel.
Make sharing irresistible.With Novus Referral Programs, inspire customers to bring friends, and reward them for every successful referral.
Key Highlights
- More engagement rewards with every share.
- Modified programs to incentivize your customers to share.
- Reward advocates who help your brand grow.
Plug-and-Play Loyalty Integration
Launch Your Loyalty Program in Minutes
Experience effortless loyalty setup with the Novus Loyalty plug-in, specially built for Shopify, WooCommerce, and Wix. Create and customize your loyalty program in just minutes using our powerful NoCXy AI—no coding, no complexity.
Book a DemoInstant Rewards for e₹ (CBDC), UPI & Referrals
Reward every payment, transfer, and referral instantly. No waiting—just value!
Make Financial Goals Fun and Rewarding
This AI-powered scheme helps users achieve their short-term financial goals, such as booking travel, shopping, or saving, by breaking them down into daily micro-plans. As users stay on track, they unlock points and exclusive rewards, creating a sense of achievement and consistent engagement.
Level Up with Milestones
Keep customers coming back with a level-based loyalty experience that grows with every transaction. As users cross milestones, they unlock bigger rewards such as shopping vouchers and travel perks.
Make Every Transaction Count
With Instant Rewards, users are rewarded the moment they take action, whether they make a payment, transfer money, or refer a friend. Cashback, points, or vouchers are credited instantly, eliminating waiting periods and delays. This real-time gratification enhances user engagement, encourages repeat usage, and strengthens long-term loyalty.
The Intelligence Layer Powering
Next-Gen Loyalty Orchestration
NoCXy is the intelligence layer within Novus Loyalty’s API-first ecosystem — built to analyze behavioral signals, optimize reward economics, and orchestrate personalized loyalty workflows in real time.
It interprets customer intent, predicts value trajectories, and automates engagement decisions across the entire loyalty lifecycle: acquisition → activation → retention → advocacy. NoCXy evolves continuously, enabling brands to run loyalty programs with precision, scalability, and adaptive intelligence.
AI–Led Loyalty Solution to Power up your business
From First Interaction to Lifelong Loyalty: One Suite, Unlimited Growth
Use Cases
CollapseB2C Loyalty
Engage customers with personalized rewards that boost repeat purchases and retention.
B2B Loyalty
Engage accounts with tailored incentives that drive long-term relationships and lifetime value.
Brand Loyalty
Create memorable interactions that spark engagement and elevate overall brand impact.
Member Rewards
Deliver meaningful, customizable rewards that increase customer satisfaction and loyalty.
Tenant Loyalty
Manage a dedicated loyalty program tailored exclusively to one brand’s needs.
Employee
Motivate, recognize, and retain top talent with meaningful employee rewards and recognition solutions.
Industries
ExpandAutomotive
Increase showroom visits and after-sales engagement with data-driven automotive loyalty programs for dealers, service centers, and customers.
E-Commerce
Boost repeat purchases and lifetime value with a flexible e-commerce loyalty program built for personalization, speed, and scale.
BFSI
Drive adoption, transactions, and trust with secure, compliant fintech loyalty programs designed for modern digital finance.
FMCG / CPG
Win repeat buyers and channel loyalty with the best CPG loyalty programs tailored for high-volume, fast-moving consumer brands.
Healthcare
Strengthen patient engagement and retention using compliant healthcare loyalty programs that reward preventive care and repeat visits.
Hospitality
Create memorable stays and repeat bookings with premium hotel loyalty programs that reward guests across touchpoints.
Manufacturing
Motivate distributors and channel partners with performance-driven manufacturer loyalty programs that accelerate sales and loyalty.
Retail
Increase footfall and basket size using retail loyalty software built for omnichannel engagement and real-time rewards.
Sports
Deepen fan engagement and monetization through immersive sports loyalty programs powered by rewards, experiences, and gamification.
Technology
Power scalable, data-led engagement with advanced customer loyalty technology built for integration, intelligence, and growth.
Banking
Enable secure, personalized engagement at scale with advanced customer loyalty technology designed for banking transactions, rewards, and long-term relationships.
Travel
Drive repeat bookings and brand preference with flexible travel loyalty programs that reward journeys, spending, and customer lifetime value.
Channel Partner
Build stronger partner relationships and drive consistent channel growth with reward-led engagement programs.
EDTECH
Increase student engagement and learning outcomes through personalized, incentive-based education experiences.
Telecoms Loyalty
Boost customer lifetime value and reduce churn with flexible, data-driven telecom loyalty programs.
Non-Profit
Encourage participation and long-term support with purpose-driven loyalty and engagement programs.
Interface Options
ExpandDeployment Stack
Deliver seamless on-the-go engagement with a loyalty program mobile application that enables real-time rewards, personalized offers, and effortless redemptions.
Data Exchange Options
ExpandCard Linking
Securely links credit cards, debit cards, employee cards, and more to track transactions and automatically reward eligible purchases.
CRM / ERP
Connects with existing CRM and ERP systems to unify customer data, automate workflows, and enable personalized engagement.
API
Offers flexible, secure APIs for seamless integration with third-party platforms, apps, and partner systems, enabling real-time data exchange.
SFTP
Supports secure batch file transfers to sync member, transaction, and reward data with enterprise systems.
ePOS
Captures in-store purchases through ePOS integration and receipt scanning to reward offline transactions accurately.
Integration
Provides a modular integration framework that enables secure, real-time, and batch connectivity across APIs, SFTP, CRM, ERP, and POS systems, ensuring consistent data synchronization and system interoperability.
Purpose-Built Loyalty for Every Industry
Designed to adapt to any business, our loyalty solutions deliver smarter engagement, stronger retention, and measurable growth across every industry.
Banking Loyalty
E-Commerce Loyalty
Employee Loyalty
Channel Loyalty
Travel & Hospitality
Banking Loyalty
Banks today need more than great products; they need powerful engagement. A smart bank loyalty program helps you stand out, retain customers, and drive deeper relationships. We empower banks and financial institutions to unlock richer insights, personalize rewards, and target the right customers with precision.
Book a Demo
E-Commerce Loyalty
Create seamless, personalized experiences across every digital touchpoint with an e-commerce loyalty program built to convert and retain. Drive repeat purchases, boost marketing ROI, and increase customer lifetime value with tailored rewards, targeted campaigns, and real-time engagement. Reward shoppers with points, perks, and experiences that feel relevant, and keep them coming back.
Book a Demo
Employee Loyalty
A motivated team builds powerful brands. That’s why an effective employee loyalty program is essential. Partner with us to create a culture where employees feel recognized, valued, and inspired to deliver their best.
Book a Demo
Channel Loyalty
Segment your partners, tailor rewards, and deliver personalized communication with our channel loyalty program. Incentivize partners effectively and strengthen their commitment to your products and services over the competition.
Book a Demo
Travel & Hospitality
Travel & Hospitality is a competitive space where experience is everything. Give your guests more reasons to stay loyal with a rewarding program that keeps them coming back, again and again.
Book a Demo
250+ Integrate Rewards Across Every Workflow
Plug rewards and incentives directly into your CRM, ABM, HRMS, surveys, and more, so engagement happens right inside your workflow.
4.7 out of 5 stars
Rated 4.7 stars on Trustpilot
4.6 out of 5 stars
Rated #1 for Loyalty on G2
129Bn
Points earned in 2024
187M
Loyalty Member to date
Engage. Reward. Retain.
Built to support brands at every stage
Certified By
Empowering businesses worldwide with seamless loyalty experiences.
Loyalty Blogs
What our customers say about us
We have been a Novus customer for over two years and it has been an important partner for our marketing team. Novus loyalty rewards platform automates most of our tasks. They have a highly responsive customer success team. We definitely recommend them.
Siddhartha Jain CMO, BFSI
Quick integration and easy configuration helped us launch our enhanced loyalty rewards program. We had a lot of questions, and were very happy with the support we received during our program set up. We have seen great results using the program. Good work Novus team. Appreciated
Sanyal Vice President, BFSI
Customer service is OUTSTANDING! I can't wait to see the results that this program will bring in! Thankyou
George President, Travel
The results from using Novus rewards program are inspiring; in just 4 months after launching the rewards program our customer retention rate has increased by 30%.
Nicolas. P Owner, Retail
Novus has improved my business by getting more consistent repeat customers and created more brand loyalty.
Devlin KProgram Owner, Retail
A program like Novus loyalty enables a small business to really develop something rather quickly that takes advantage of latest, flexible and scalable technology platform.
